Linklify Best link in bio tools
for creators in 2025.
A link in bio tool creates a single landing page for your social media bio — one URL that holds all your links, store, and content. Here's how the top tools compare on features, pricing, and free plan generosity.
Side-by-side comparison
| Tool | Free plan | Paid | URL shortener | Store | Blog | Analytics |
|---|---|---|---|---|---|---|
| Linklify | Profile + 50 links + store + blog | $5/mo | ✓ | ✓ | ✓ | Pro |
| Linktree | Profile + basic links | $5–$24/mo | — | Paid | — | Paid |
| Beacons | Profile + links + basic store | $10/mo | — | ✓ | — | Paid |
| Carrd | 1 site (limited) | $9/yr | — | — | — | — |
Based on publicly available pricing and features as of March 2026.
Each tool reviewed
Linklify
Best overallLinklify is the only link-in-bio tool that combines a profile page, URL shortener, creator store, blog, and leads form in a single platform. The free plan is the most generous available — 50 short links, up to 5 store listings, and a built-in blog, with no credit card required. Pro is $5/month.
Pros
- ✓ URL shortener built in — no Bitly needed
- ✓ Creator store on the free plan
- ✓ Built-in blog indexed by Google
- ✓ Leads capture form on Pro
- ✓ 11 customizable templates
- ✓ Link scheduling and expiration
Cons
- · Newer platform — smaller brand recognition than Linktree
- · No custom domain yet
Free forever · Pro $5/mo
Try Linklify freeLinktree
Most popularLinktree is the original and most recognisable link-in-bio platform with over 50 million users. Its free plan is intentionally limited — no URL shortener, no store, and no analytics. Most useful features sit behind the $5–$24/month paid tiers.
Pros
- ✓ Widely recognised brand
- ✓ Large template library on paid plans
- ✓ Good third-party integrations
Cons
- · No URL shortener
- · Analytics require paid plan
- · Store requires paid plan
- · Blog not available
- · $24/month for full features
Free (limited) · Paid from $5/mo
Beacons
Good for monetisationBeacons is a creator-first platform with a strong focus on monetisation — tips, paid content, and a built-in store. It's a solid choice for creators who primarily want to sell. Analytics and advanced features require a paid plan at $10/month.
Pros
- ✓ Strong monetisation tools
- ✓ Creator store on free plan
- ✓ Media kit feature
Cons
- · No URL shortener
- · No built-in blog
- · Analytics behind paywall
- · More expensive paid plan than Linklify
Free (limited) · Pro $10/mo
Carrd
Most flexible designCarrd is a one-page website builder, not a dedicated link-in-bio tool. It's the most flexible option for custom designs but requires more effort to set up. It has no built-in analytics, URL shortener, or store. Best for people who want full design control.
Pros
- ✓ Full design flexibility
- ✓ Very cheap paid plan ($9/year)
- ✓ Good for custom branded pages
Cons
- · Not purpose-built for link in bio
- · No analytics, store, or URL shortener
- · More setup required
- · Limited free plan (no custom domain, watermark)
Free (1 site, limited) · Pro $9/yr
Which link in bio tool should you use?
For most creators and small businesses: Linklify. It's the only tool that includes a URL shortener, creator store, blog, and leads form in the free tier — without paywalling core features.
If brand recognition matters most: Linktree. It's the most-recognised name, which can have trust benefits — but expect to pay $24/month for features Linklify provides for free or $5/month.
If you primarily want to monetise content: Beacons. It's creator-monetisation-first with a good store UI, though it lacks a URL shortener and blog.
If you want full design control: Carrd. Not purpose-built for link in bio, but the cheapest and most flexible if you're comfortable building a custom one-page site.
Frequently asked questions
What is the best free link in bio tool?
Linklify offers the most generous free plan — profile page, 50 short links, a creator store, a built-in blog, and a booking link, all at no cost with no credit card required.
What is a link in bio tool?
A link in bio tool creates a single landing page (e.g. linklify.link/@yourname) that holds all your important links. You put this one URL in your Instagram, TikTok, or YouTube bio so followers can find your website, store, and content from one place.
Is Linktree the best link in bio tool?
Linktree is the most widely known, but not the most feature-complete. It has no URL shortener, its free plan is limited, and full features cost $24/month. Linklify includes more on the free plan and charges $5/month for Pro.
Do I need a link in bio tool if I have a website?
Yes — a website and a link in bio page serve different purposes. Your website is for search engines and direct visits. Your link in bio page is a dynamic, mobile-first hub you update frequently, letting your social followers access your latest content, offers, and links from one URL.
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link in bio tool.
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