Linklify Link in bio for
small business.
Every small business on Instagram or TikTok gets one clickable link. A link in bio page turns that one link into your most powerful sales and lead-generation tool — combining your website, booking page, store, and contact form in one place.
What is a link in bio page?
A link in bio page is a simple landing page that lives at a single URL — like linklify.link/@yourbusiness. You put this URL in your Instagram, TikTok, or YouTube bio, and it holds all the links you want followers to find.
Instagram only allows one clickable link per profile. Without a link in bio page, you're forced to choose between your website, your booking page, your store, and your latest promotion. A link in bio page removes that choice — visitors see all your destinations in one place.
For small businesses, it's the bridge between social media followers and actual customers. Every "link in bio" caption you post sends traffic to this page — so it's worth getting right.
What to include — by business type
The right links depend on how you make money. Here's what each type of small business should prioritise.
Freelancer / service provider
- · Portfolio or website
- · Book a call / discovery session
- · Pricing or services page
- · Client testimonials
- · Contact form or email link
Put your booking link first — converting a follower into a booked call is the highest-value action.
Product-based business
- · Online store or shop
- · Current promotion or sale
- · Best-selling product
- · Customer reviews page
- · Email signup with discount offer
Link directly to the product page, not the homepage. Every extra click loses potential buyers.
Restaurant / café
- · Menu (PDF or page)
- · Reservations or booking
- · Order online link
- · Google Maps / location
- · Latest specials or events
Update your specials link weekly. Restaurants that update their bio page regularly see higher Story engagement.
Coach / consultant
- · Free resource or lead magnet
- · Book a consultation
- · Programme or course page
- · Podcast or YouTube content
- · Email newsletter signup
Lead with a free resource to capture emails. Email subscribers convert to paying clients at 3–5x the rate of social followers.
Why small businesses use Linklify
Sell directly from your bio page
Linklify's built-in creator store lets you list products and services directly on your profile — without sending followers to a separate website. Free for up to 5 listings, no transaction fees.
Capture leads without a CRM
Add a leads form to your profile and collect emails from interested followers. All leads are stored in your dashboard and exportable as CSV. No third-party form tool needed.
Take bookings from your bio
Add a booking link block so clients can schedule appointments, calls, or consultations directly from your profile page — without leaving the link in bio flow.
Shorten and track every link
Linklify's built-in URL shortener lets you create branded short links for campaigns, track clicks per link, and see where your traffic comes from — without a separate analytics tool.
Frequently asked questions
Does a small business need a link in bio page?
Yes — if your business uses Instagram or TikTok, you're limited to one clickable link. A link in bio page lets you direct followers to multiple destinations (website, booking, store, contact) from that single URL.
What should a small business put in their link in bio?
The most important 3–5 destinations: website or services page, a booking or contact link, your best product or current offer, and an email signup. Update the top link based on what you're currently promoting.
What is the best link in bio tool for small businesses?
Linklify — because it includes the tools small businesses actually need (store, booking, leads form, analytics) without requiring expensive paid plans. Free forever, Pro at $5/month.
Is a link in bio page the same as a website?
No — they serve different purposes. A website is for SEO, long-form content, and direct visits. A link in bio page is a mobile-first, frequently updated hub for your social media audience. Most small businesses need both.
One link for your
entire business.
Store, bookings, leads form, and analytics — all free to start.
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